Elena's Jewellery Shop

Elena’s jewels are unique handmade objects inspired by the braid technique called Soutache. The métier originated through various influences both Eastern and Western. First popular in France and Russia during the 18th century as ornamental embroidery, soutache-braid was later almost totally forgotten. It was rediscovered only recently by the work of the few passionate artists fascinated by the unique quality and beauty of this original technique. In order to give substance to her jeweler’s work, In 2014 Elena Samuylova creates NownessJewels brand. Every piece created in her atelier is a story of emotions, memories, impressions, an elegant melody tuned with love and lightness between modernity and the irreplaceable tradition.